Yamaha
A nationwide activation for Yamaha Music Stores—blending influencer content, social media management, and paid ads. Galactale turned retail spaces into creative stages, generating buzz, reach, and stronger community presence across India.
[OVERVIEW]
A nationwide activation for Yamaha Music Stores—blending influencer content, social media management, and paid ads. Galactale turned retail spaces into creative stages, generating buzz, reach, and stronger community presence across India.
Year
2025
Category
Social Media · Influencer Marketing · Advertising
Client
Yamaha
Location
Multi-city, India
[BEHIND THE SHOT]
CREATIVE DIRECTION
We framed Yamaha stores not just as retail outlets, but as cultural hubs where music is discovered, played, and shared. Content captured creators’ authentic connection with the instruments—making every reel a micro-performance.
CAMPAIGN APPROACH
Creator collaborations across various cities
Short-form video content optimized for Instagram & Reels
Paid ad campaigns to boost local reach & footfall
Social media management ensuring consistent presence
EXECUTION
15,000+ moments of content generated by our roster
Top-performing reel reached 37,000 organic views
Nationwide campaign that blurred online buzz with offline store experiences
