Pashmera
Street photography capturing the essence of city life—architecture, movement, and the unfiltered energy of people in their daily routines.
[OVERVIEW]
From brand identity to campaigns, Pashmera was launched as a premium shawl and lifestyle label. We built the entire presence—brand design, e-commerce website, positioning, social media management, photoshoots, and campaign direction—delivering a modern yet timeless identity.
Year
2025
Category
Cinematic
Client
Pashmera
Location
Kashmir
[BEHIND THE SHOT]
CREATIVE DIRECTION
Heritage meets contemporary luxury. We styled shawls as statement pieces—balancing minimal setups with editorial elegance. The creative lens was to highlight craftsmanship while keeping it aspirational.
EXECUTION
Full brand identity design (logo, palette, typography)
Shopify e-commerce website built from scratch
End-to-end photoshoot & campaign production
Social media management and positioning strategy
Ongoing content calendar and campaign rollout
